Vinylbox are an online subscription brand for vinyl. We were approached to help them define their brand across a range of applications from social media to the subscription boxes themselves.
The brand needed to speak to a range of music lovers; from country to club. So it was clear that the approach needed to easily adapt and appeal to different tastes of music on a universal level.
The execution sees the playful use of lyrics from songs which relate to the service or application of the design. If it's the subscription box the lyrics are about having a great time or listening to music to express the result of receiving the packaging. If you are signing up to their marketing the messages are linked to that.