Memento Exclusives

Memento Exclusives

Project details

Memento Exclusives are curators of high-end re-engieered sports memorabilia.

The brand was founded when owner Barry Gough spotted a huge market place for re-engineered F1 parts. This idea was born at the 1994 Adelaide Grand Prix.

As F1 and this circuit play such an intrinsic part to the DNA of the brand this is where the heart of the brand started.

The brand mark and font delivers a sense of movement and sport without tying itself singularly to F1 but with a level of precision and craft that the sports themselves deliver. But to a true F1 fan you can spot the infamous corners of the 1994 Adelaide track.

What we did

Brand positioning