Project details

Tasked with creating their visual identity and tone of voice. As strength and growth is what underpins everything they do it was clear that this needs to be the hook to their graphic assets, and as a brand new company their brand needed to work as hard as possible to demonstrate their offering.

We developed a really playful way to deliver the whole identity, whether that’s a name on a business card, intro on the website or a social media icon, it was all about starting lean with a super lightweight font and then growing through the stages into the stronger, bold and heavier weight of the font.

So whether static or moving the brand would always be able to demonstrate growth. Colour palette was kept nice and simple and punchy using a neon green to reflect the health and vibrancy of the agency and a much earthier and darker tone to reflect an organic feel.

What we did

Brand positioning