Frosty Jacks

Project details

Cost plays a huge factor for the market consumer when browsing the supermarket shelves, but cheap doesn’t mean poor quality or a lack of care to the product, so why should it to the design. We helped market leaders Aston Manor with their brand Frosty Jacks to tackle the ‘shopping basket shame’; to separate themselves and create value to the consumer. Best served chilled, we used this as a basis for the redesign and made ice and frost integral whilst giving the brand a modern update.

What we did

Brand positioning