When considering the visual identity of Upper Woodlands, we took inspiration from the area around the site. The tranquil foothills of Glastonbury, the space surrounding the retreat and elements the area is known for but most importantly their resident birds that live in and around the site… the swallow.

We created a living, breathing, moving identity. One that takes inspiration from natures grand ballet in the sky. The animated murmuration moves freely before taking form into a series of icons, representing all that Upper Woodlands has to offer.