Project details

Briefed to created a World Duty Free range for London Tea, a celebration of the UK. We felt there needed a nod towards their core packaging, celebrating the characters that build London but with its own look and feel. The Packs are also a nod to a fun traditional British game where you can change the head, body and legs of the characters, creating a playful aspect to the packs.

What we did

Packaging
Illustration