Who

The Rugby Ale Company is born from two passions; the heritage of rugby and the craft of brewing a good ale.

What

We created a play on classic rugby shirts and nostalgic team emblems with strong visuals for on-shelf visibility. Each ale was named after the core players: The Flanker, The Hooker and The Prop. The product descriptions reflect the flavours of the product as well as the positions within the team.

The Rugby Ale Company
The Rugby Ale Company
The Rugby Ale Company
The Rugby Ale Company