Who

National Trust’s Brownsea Island. Famous for red squirrels, wildlife and most of all Robert Baden-Powell, who founded the first ever Scout group on the site.

What

Brownsea Island needed to generate more interest in a more youthful market. The first of a series of projects we worked on for The National Trust, we created a printed guide aimed at this newer, younger audience.

Working with a focus group we set out to understand what 11-16 year olds wanted out of a guide. Indepth research into the site then led us to Robert Baden-Powell, founding the first Scout group there. Mixing the familiar language of lanyards (festivals) with a hands-on approach of the scouts, we delivered something that was functional as well as interactive and educational.

National Trust Brownsea Island
National Trust Brownsea Island
National Trust Brownsea Island
National Trust Brownsea Island
National Trust Brownsea Island