This project to us is a great example of how research and exploration can lead to a truly successful piece of design.
With this brand there are many aspects to the company that we could explore. The product is clothing, but the spirit of the brand is adventure, riding your bike around uncharted scenery. Through exploration of shapes that reflect the core elements within the brand we were able to express all aspects. Sketching them together and seeing how the shapes work together, trying to see a relationship visually with them.